With the support of dwif-Consulting and the German Institute for Tourism Research we will organise the 1st Tourism Day Saale-Unstrut. Binding registration for one of the three workshops is required for the event. Participation in the Saale-Unstrut Tourism Day is free of charge.
Here you can register directly for the Tourism Day using our form.
We look forward to an intensive and fruitful exchange with all partners.

Tourism Day Saale-Unstrut 2023: Tourism, leisure, quality of life - new perspectives for tourism in Saale-Unstrut

Date: 27.6.2023
Venue: Pfännerhall Central Workshop, Braunsbedra

Impulse lecture and workshops:

• Prof. Dr Bernd Eisenstein, German Institute for Tourism Research at the West Coast University of Applied Sciences, Heide
• Karsten Heinsohn, dwif-Consulting GmbH, Berlin
• Elena Schmidt, dwif-Consulting GmbH, Berlin

Programme

9:30 a.m.
Arrival of the guests

10:00 a.m.
Welcome

Greetings

10:30 h
Tourism in Saale-Unstrut - Review & Outlook
- Antje Peiser & Irene Schmidt, Saale-Unstrut Tourismus GmbH

11:00 h
Award of the "GÄSTELIEBLING 2023", regional winner Saale-Unstrut
- Martin Schulze, Managing Director Tourismusverband Sachsen-Anhalt e.V.

11:20 h
Impulse lecture: Tourism, leisure, quality of life - new perspectives for tourism in Saale-Unstrut
- Prof. Dr. Bernd Eisenstein, German Institute for Tourism Research at the West Coast University of Applied Sciences, Heide
- Karsten Heinsohn, dwif-Consulting GmbH, Berlin

12:15 Lunch break / time for talks

13:15 Workshops

1. Tourism awareness: Making leisure and quality of life tangible for the population
   - Prof. Dr. Bernd Eisenstein, German Institute for Tourism Research at the West Coast University of Applied Sciences, Heide
   - Kevin Löber, Saalekreis District, Head of the Economic Development, Culture and Tourism Department
2. Regionality: Authentic and regional products from people from Saale-Unstrut - an impulse for sustainability, quality and identification
   - Elena Schmidt, dwif-Consulting GmbH, Berlin
   - Karsten Hey, "handgemacht Saale.Unstrut", Burgenlandkreis, Office for Structural Change, Regional Planning and Broadband Expansion 
3. Labour force: Quality assurance despite labour shortage - paradigm shift in tourism?
   - Karsten Heinsohn, dwif-Consulting GmbH, Berlin
   - Sandra Engel, Director and Enrico Gemsa, Marketing Manager, Weinberghotel Edelacker, Freyburg

Workshop session I - Taking away impulses, identifying focal points
Break
Workshop session II - engaging in exchange and co-designing

The workshops serve the concrete elaboration of contents on the DMO's way from holiday space design to joint living space design with partners and stakeholders in Saale-Unstrut. Therefore, within the three thematic strands in workshop session 1, impulses are given by the speakers and focal points are identified by the participants. In workshop session 2, the focus will be on the exchange and co-creation of the process by the partners.
The first results will be presented to all participants at the end of the Saale-Unstrut Tourism Day.

15:30-16:00
Conclusion with suggestions from the workshops