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Saale-Unstrut and the UNESCO World Heritage Site Naumburg Cathedral -Guest address in the national and international market-
Naumburg Cathedral is the heart of a special cultural landscape: Saale-Unstrut. Nowhere else in the world has such a high density of castles, palaces, cathedrals and monasteries from the High Middle Ages to the present day been preserved in such a small area. The historic buildings proudly tower above the charming landscape of terraced vineyards and idyllic river valleys.
The unique works of art of the founder figures in the west choir not only made the "most beautiful woman of the Middle Ages" a reality Margravine Utabut also its creator, the "Naumburg Master", world famous. With the oldest stone sculpture of the saint Elisabeth of Thuringia, the windows designed by Neo Rauch with scenes from the life of Saint Elisabeth and the altar wings created by Lucas Cranach, other precious art treasures can be found in the cathedral and cathedral treasure vault.
Together with the Cathedral treasure vault and the 2011 opened Cathedral Garden Naumburg Cathedral is an outstanding cultural travel destination all year round.
With more than 120,000 visitors per year, Naumburg Cathedral is considered a beacon of the tourism music industry in the region. Since its designation as a UNESCO World Heritage Site in July 2018, it has recorded an increase in visitors of 20 %. The entire Saale-Unstrut region benefits from the positive and extensive media attention, because an increased demand for visitors is also registered at the tourist information offices and by the tourism service providers (SMEs).
The aim of the project "Saale-Unstrut and the UNESCO World Heritage Site Naumburg Cathedral" is to extend the public attention that Naumburg Cathedral currently receives to the entire Saale-Unstrut tourism region and to establish links to other offers (product development) in order to increase brand awareness and attract more guests to the region. At the same time, in addition to the constantly maintained tourist offer around the Naumburg Cathedral, a focus is already to be placed on the marketing of the jubilee "20 years of garden dreams" in 2020, which is equally important for the state of Saxony-Anhalt and Saale-Unstrut.
Both the national and the international market are the focus of the planned activities.
The most important task of the Saale-Unstrut-Tourismus e.V. is the promotion of tourism. The strengthening of the local tourism and cultural economy is the purpose of our activities. Thereby, the offers of our excursion destinations and service providers (SME) move into the centre of attention and are advertised sustainably and strengthened against competitors on the market.
The planned project complements the tourism strategy of the state of Saxony-Anhalt in an excellent way and strengthens the profile themes "Romanesque", "UNESCO World Heritage" and "Garden Dreams".
Creation of a personnel position to ensure the guest service and office organisation of the Saale-Unstrut-Tourismus e.V. in Naumburg in connection with the implementation of the master plan "Reorganisation of the tourism promotion of the Saale-Unstrut-Tourismus e.V.
The Saale-Unstrut-Tourismus e.V. was founded in 2002 and has since then functioned as a regional tourism association in the south of Saxony-Anhalt. The association currently has 70 members, including the Burgenlandkreis and Saalekreis districts, towns such as Naumburg, Weißenfels, Zeitz and Merseburg, as well as association communities and tourism players such as hotels, excursion destinations/museums and active providers.
The most important task of the Saale-Unstrut-Tourismus e.V. is the promotion of tourism, which takes place in close cooperation with its members.
The association is an important partner and interface between the municipalities and service providers with regard to the marketing of their tourism offers. The Saale-Unstrut-Tourismus e.V. is a networker and provider of ideas.
Its mission is to strengthen regional and local, social and cultural identity in order to achieve a credible and authentic image of the entire region. Only a clear positioning will create the basis for new and further development of tourism products. Guests and tourists should become aware of the beauty and uniqueness of the region, internalize it and feel permanently connected to it.
Thus the following objectives determine the work of the association:
- Increasing awareness of the region as an attractive national and international travel destination
- Development of a high image
- Increase in customer numbers
- Increase of the service quality
- Further development of tourism potentials and attractions
Financing is provided through membership fees, project financing, sponsoring and refinancing of measures.
The master plan "Reorganisation of the tourism promotion of the Saale-Unstrut-Tourismus e.V.", which was adopted by the general meeting of the association in 2013, defines an extended field of tasks for the association and the office. The master plan lists the necessity of at least four full-time positions for its implementation. Currently, the office is staffed by three full-time employees and one part-time employee. To date, extensive reorganisation measures have been implemented and new areas of responsibility such as continuous press work, increased external marketing or stronger networking of the tourism players have been integrated into the day-to-day business of the office.
Due to the extensive scope of duties, the ever-increasing expectations of guests and the growing interest in the Saale-Unstrut region, including the nomination of Naumburg Cathedral as a UNESCO World Heritage Site on 1 July 2018, the scope of activities in the office has again increased. A smooth operation can hardly be maintained by four employees. The creation of a staff position to ensure guest service and office organisation is therefore absolutely necessary.
Ensuring the ongoing operation of the Saale-Unstrut-Tourismus e.V. office and the associated guest services
- Answering of guest inquiries as well as individual advice by telephone, e-mail/Internet and letter
- Accommodation service with the help of the regional booking system
- Editing of guest notes
- Regular quality assurance, participation in training courses and quality assurance measures (further training)
- Preparation and implementation of certifications and classifications (Q-seal, classification of holiday homes)
- Preparation and provision of tourist data incl. photo database for own use and transfer to marketing partners
- Preparation of data from market research and statistics
- Regular information for tourism partners on trends, current developments and participation opportunities (creation of the monthly newsletter for tourism partners)
- Coordination of the brochure display at around 100 information points in the Saale-Unstrut region
- Maintenance and control of the prospectus inventory
- Organisation and coordination of internal association events (room booking, organisation of catering, sending out invitations and monitoring the return of registrations, etc.)
- Activities of general office organization (incoming and outgoing mail, inventory control and reordering of office supplies, etc.)
The project is financed by the ESF Operational Programme.