Product Check Highlights

The product check is aimed at you as our tourism partners of Saale-Unstrut Tourismus GmbH from the municipal and private sectors. It supports the development of new products so that the destination gains radiance, recognition value and clarity. You benefit from the professional expertise of the entire Saale-Unstrut Tourismus GmbH team and receive support measures tailored to your needs.
The product check serves to identify target group-oriented products that fulfil at least one of the three Saale-Unstrut brand promises and thus elaborate on the brand essence "Hidden Splendour".
The brand promise describes the reliable repetition of a behaviour or promise of services, products or experiences from the perspective of guests and the population.